How Canny Autopilot helped Typeform automate feedback at scale

"Canny Autopilot is 30% better than our live team at identifying feature requests—and it’s completely automated. That’s been a game-changer at our scale."

Background

Typeform supports over 150,000 customers via many internal teams—onboarding, support, sales, success, and community. With feedback coming in from all sides, it was tough to track requests and spot patterns.

Lauren Corboy, Typeform’s Lead Onboarding Consultant, works closely with new enterprise customers. She helps them launch first use cases, improve forms, and get the most value from Typeform. Her role depends on tight collaboration across teams.

Tracking feedback across five different teams

Each team tracked feature requests differently—spreadsheets, docs, or project boards. It made it hard to spot trends or highlight the most important requests across the company.

"We knew we needed a scalable solution. Our teams were using different systems, and we couldn’t effectively prioritize requests across our entire customer base."

Even after considering internal tooling or standardized spreadsheets, the team realized these methods couldn’t deliver the visibility and impact they needed.

One place for every team’s feedback

After testing a few options, Typeform chose Canny. It was flexible, easy to roll out, and worked for everyone.

"Every team only had to make small adjustments—Canny met them where they were already working."

• Sales, success, and onboarding teams log requests in Salesforce. Canny’s integration syncs votes and contact details automatically.
• The community team uses the Chrome widget to grab insights from social media posts.
• Support doesn’t have to do anything—Canny’s Autopilot pulls requests straight from Zendesk with zero manual work.

All of it flows into Canny. From there, teams can spot trends, prioritize features, and track what’s in progress.

"It’s powerful to associate feature requests with deals and opportunities in Salesforce. It helps us see the potential revenue tied to specific features."

Autopilot beats manual tagging by 30%

Typeform gets around 7,500 support tickets every month. Manually tagging product feedback wasn’t scalable.

Canny’s Autopilot changed that.

After connecting it to Zendesk, the team ran a test. Out of 1,725 tickets, Autopilot found 109 feature requests with 93% accuracy—30% more tickets than the live team.

It even caught dozens of requests that Typeform’s team missed. Autopilot didn’t just tag new ideas. It deduplicated and linked feedback to existing posts, saving time and improving data quality.

"Even if we could tag everything manually, we’d still need to sort and match it to existing posts. Autopilot does all of that for us—at scale."

Smarter tracking, clearer priorities, and stronger alignment

Easy adoption across teams

Each team uses Canny in a way that fits—Salesforce, the Chrome widget, or automated tools like Autopilot.

Product requests tied to revenue

Sales links feedback to deals in Salesforce. This helps the team see which features could drive revenue.

Better product conversations

Teams use Canny during monthly syncs to highlight their top requests and align around what customers need.

Scoring requests to ship the right features

The product team scores requests by impact, effort, and fit. This helps them ship the right things at the right time.

"When we update a Canny post, our customer-facing teams are energized. It strengthens conversations and shows customers we’re listening."

Why the Typeform team recommends Canny

• Centralizes feedback from every team
• Connects easily with tools like Salesforce, Zendesk, and Chrome
• Automates feedback capture and deduping with Autopilot
• Keeps customer-facing and product teams aligned
• Surfaces high-impact features tied to real revenue

"Autopilot alone has been a game-changer. We’re catching more feature requests, with less effort, and making smarter product decisions."

Turn conversations into product wins—with Autopilot. Connect your support tools to Canny and automatically track what your customers are asking for.