Canny for marketing teams
Marketing built on what customers actually say
Understand your customers' pain points in their own words, then turn that into messaging, content, and launches that land.
No credit card required
From customer conversations to campaigns
Understand what customers want, then put it to work across messaging, content, and launches
Hear how customers describe their problems
Every pain point, in the customer's exact words, one search away
- Autopilot captures how customers describe problems, in their own words
- Jump to the source conversation to quote real phrasing
- Pull actual quotes into ChatGPT or Claude with MCP while you write
Spot the themes worth a story
When forty customers raise the same problem, that's not noise. That's your next campaign
- Define the themes you care about, and Autopilot tags every new signal
- Watch theme trends to catch rising topics before competitors name them
- Ground positioning debates in counts and quotes instead of hunches
Build a content calendar based on feedback
Every recurring pain point is a guide, a webinar, or a help doc your audience already wants
- Recurring pain points become content briefs with real quotes attached
- Customers describe problems in the words they'd search
- Ask Claude or ChatGPT what customers struggle with and get a brief grounded in conversations
Launch to the people already waiting
Plan campaigns around your warmest audience. Everyone who asked is already on the list
- Everyone who asked gets notified automatically when the feature ships
- Pull the list of requesters for beta invites and launch emails
- Publish the announcement through your custom-branded changelog
Turn requesters into advocates
The customer who pushed hardest for a feature is the one who'll rave about it
- See who asked for each feature, with their use case and reasons attached
- Recruit beta testers from the accounts most invested in the outcome
- Source case studies and quotes from the customers behind each feature
The best B2B teams build with customer evidence
What marketing leaders say about Canny
Ahrefs runs community-driven product development
“The learning curve was almost nothing for me because Canny was so simple and intuitive. If I were to create customer feedback software, this is exactly how it would work.”
Tim SouloCMO, AhrefsJane App builds feedback newsletters with Claude and Canny
“The Canny MCP is the standout. Being able to unleash the power of Claude on that amazing Canny data.”
Amy-Lynn TaylorProduct Enablement & Insights, Jane AppHapily reads buying signals in customer ideas
“If we see somebody posting ideas during the sales cycle, that's a great buying signal.”
Ryan HuffCOO, HapilyFrequently asked questions
Where does the customer language come from?
Autopilot captures conversations from support tools like Intercom and Zendesk, calls, and public reviews. Every request keeps a link to the source conversation, so the phrasing you quote is the customer's, not a summary.
Can I pull customer feedback into ChatGPT or Claude?
Yes. Canny's MCP server connects your feedback to ChatGPT, Claude, and Cursor. Ask what customers struggle with, pull verbatims, and draft messaging grounded in real requests without leaving your writing tool.
How do launch notifications work?
Everyone who requested or followed a feature is notified when its status changes to shipped. Changelog announcements go out through your custom-branded changelog, and account owners get a Slack ping for their accounts.
Do marketers count against seats?
No. Every plan includes unlimited contributors, so marketing can research, follow requests, and pull customer language at no extra cost.
Does Canny do social listening?
Not automated monitoring. Autopilot captures from support tools, calls, and public reviews. When your team spots feedback on social channels, the Chrome extension captures it into Canny in a click.
Build your next campaign from customer words
Your messaging, themes, and launch audience are already in your feedback. Setup takes minutes.